DIGITAL ROOM
PROGRAM
11:00 HRS
Artificial Intelligence as a strategic partner
Manuel O´brien
IBM Gov & Regulatory Affairs for IBM México, Chile & Costa Rica, leading public policy leader
12:00 HRS
Building the Digital Future: AI, Extended Reality, and Connectivity
Íñigo Fernández Baptista
Director | Public Policy for México, Central America, and the Caribbean META
Discover how META is driving digital transformation by leveraging Artificial Intelligence (AI), Extended Reality (XR), and connectivity, thereby forging new experiences and opportunities for society and industry.
13:00 HRS
Intellectual Property in the Digital Age
Guadalupe Itzi-Guari Hurtado Bañuelos
Deputy Director for Support Services IMPI
Learn the core strategies for safeguarding your creations in the digital age. Discover how patents and trademarks serve as crucial drivers of innovation and competitive advantage.
14:15 HRS
Innovation for Life
Francisco Medina Montaño
Manager of Government Relations and Communication BOSCH MÉXICO
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Be inspired by how cutting-edge technology is redefining every facet of daily life, making it both more engaging and inherently sustainable.
15:15 HRS
AI and the Metaverse in Industrial Innovation
Alejandro Canela
Vice President & General Country Manager for Mexico & Central America SIEMENS
Explore how the Industrial Metaverse is transforming production by porting digital capabilities into new realities applied to the manufacturing world, thus showcasing the future of innovation.
16:15HRS
Innovation and Value Chains: Integrating Strategic Industries in North America
Panel with Global Companies from the Aerospace, Semiconductor, and medical Device Sectors Skyworks, Honeywell y Medtronics
Explore how global leaders across the aerospace, semiconductor, and medical device sectors are strategically connecting key industries to drive innovation and sustained economic growth across North America.
Rosy Castañeda
Rogelio Ballesteros
Luis Solís
*Program subject to change
