DIGITAL ROOM
PROGRAM
10:00 HRS
Opening
Ceremony
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State Government of Baja California
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Government of Mexico
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Academy Representation
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Business Representation
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Global Allies Representation
11:30 HRS
Generative AI:
Boosting the Marketing of
SMEs and Entrepreneurs
Samuel González,
CEO of the E Foundation
The Founder and CEO of Fundación Educación para Emprendedores AC (Education for Entrepreneurs Foundation), the Author of the book 4x4 Emprendedores Todo Terreno México (4x4 All-Terrain Entrepreneurs Mexico), and a current Professor at the Tecnológico de Monterrey (Monterrey Institute of Technology and Higher Education). They are also the CEO of [the academy name is missing] and a columnist for Forbes magazine in Central America. Since 2018, they have been a member of the META Facilitator Network.
14:00 HRS
IInnovation and Competitiveness: Artificial Intelligence Transforming Your Business
Charla
Driving Business Transformation with AI Agents - Workshop
EXPOSITORES:
Alan Galeana
An Engineer in Data Science and Mathematics, with experience in developing virtual assistants, MLOps solutions, and predictive models for strategic decision-making. This individual has collaborated on digital transformation projects aimed at solving complex challenges through the integration of advanced analytics and intelligent automation. Currently, they drive the adoption of AI as part of the IBM team, guiding organizations in implementing effective and scalable solutions.
Arnulfo Alejandro Cavazos Villarreal
A Data and Artificial Intelligence Engineer with 4 years of experience applying advanced analytics in the manufacturing and logistics sectors. Currently, this individual serves as a Technical Specialist in Data & AI at IBM, driving projects that help companies optimize operations and enhance strategic decision-making. They are an expert in data integration, predictive analytics, Generative Artificial Intelligence, and AI Agents.
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Vianey Sánchez
A Computer Systems Engineer and a graduate of the Computer Systems Engineering program at the Instituto Politécnico Nacional (National Polytechnic Institute). She is a technical specialist with 8 years of industry experience in diverse areas, contributing to the development, management, administration, and implementation of IT solutions and services. Throughout her career in data analytics, artificial intelligence, automation, application integration, and operational solutions, she has managed use cases from requirements analysis and architecture through to final implementation. She currently serves as an Advisory AI & MLOps Technical Specialist on the IBM team.
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Elsy García
A Computer Systems Engineer with experience in digital solutions and technological innovation. She is passionate about using artificial intelligence and data analysis to help organizations optimize processes, strengthen decision-making, and accelerate their digital transformation.
*Program subject to change
